Frequently Asked Questions
We are a retail media company with over 30 years of experience, specializing in 1:1 personalized marketing through in-store Check-In Stations. Our platform delivers meaningful value to shoppers, retailers, and manufacturers alike. To date, we’ve installed more than 1,700 Check-In Savings Stations across leading grocery chains throughout the U.S. Our mission is to strengthen your omnichannel marketing strategy by activating a key, often-overlooked touchpoint: the front of the store. We bridge the digital gap at retail to engage shoppers in real time and drive meaningful, measurable growth in same-store sales.
EntryPoint stands out by offering an easy, seamless experience for shoppers who are limited on time, and may struggle with accessing advertised prices and coupons due to technology limitations or forgetting to pre-shop. Located at the store entrance, the Check-In Station allows shoppers to simply enter their mobile number to instantly load all advertised and personalized coupons into their digital wallet. Shoppers can also print a reminder sheet, or push offers directly to their phone. Additionally, the station helps retailers comply with evolving digital access legislation, ensures 100% reach for brand videos, and delivers proven results with a 1.5%+ increase in total store sales.
Our network spans over 1,700 leading grocery stores nationwide. You can currently find us in Food Lion, Price Chopper, Southeastern Grocers (both Winn-Dixie and Harvey’s), and Stop & Shop. And we’re growing—more grocery partners are joining soon!
The Check-In Station is most popular with high-frequency shoppers – those who visit regularly and make larger purchases. In fact, their average weekly basket size indexes are 400% larger than the typical shopper’s. They often use the kiosk during stock-up trips, when they’re more likely to add incremental items to their cart.
It’s a video, touchscreen, scanner & full sheet printer located at store entry—shoppers are greeted right as they start to shop. By scanning their store loyalty card or entering their phone number, shoppers instantly receive a personalized shopping list with ALL advertised coupons and AI-selected offers. This list prints within 5 seconds or can instantly be sent directly to their phone. While the shopping list is printing, shoppers watch engaging high-resolution videos that build brand awareness. At checkout, Shoppers will SAVE when they scan their loyalty card or enter their phone number. We offer Convenient, Personalized Curated Content & Coupons that auto-clip at the Check-In Station at the most important point of purchase.
The Check-In Station is usually located right near the entrance, making it easy to spot as soon as you walk into the store.
Yes! We offer a convenient Touchless Printing app. Simply scan your store loyalty card at the Check-In Station, then scan the QR code on the screen to open the app. Coupons load instantly to the retailer loyalty card, and shoppers can easily view their digital coupons right from their phone. Coupons appear in full color, and videos play right within the app for an interactive experience.
- Circular Special Ad Overlays and In-Store Promotions:
〉 “Hot” price point in-ad and at-shelf to draw attention to the brand. Only need to give hot price to shoppers who really want it—those who take the extra step to clip the digital coupon.
〉 1 week volume drivers – many weeks are top sales weeks of the year
〉 Supports new buyer strategy – 50-75% of redeemers are new buyers
〉 Multiple purchase strategy – shoppers must buy the units specified
〉 Non-ad events with or without tags also available (In-Store Promotions) - Targeted Programs – Strategically Target Shoppers with Relevant Offers:
〉 Multi-week program to achieve strategic goals and steal competitor market share
〉 Quick start in less than 2 weeks
〉 Achieve Multiple Objectives with a Single Campaign: - In-Store Media: Add full color and sound video to deepen the shopper engagement experience!
- Bonus Sheet: Extra space to promote or educate about your brand, feature a recipe or cross-promote with other brands
- Theme & Multi-Brand Events: Holiday event, recipe or brand equity building space with coupons
- Print on Demand: Shoppers have the option to choose to print your coupon for cost-effective marketing
Coupons & Messages
- Our advanced AI targeting system analyzes shopper purchase behavior to target relevant coupons and messages to shoppers each week. Each offer is ranked for shoppers based on product relevance, offer attractiveness, point in re-purchase cycle and previous response to offers.
- Our targeting strategies help brands:
〉 Reactivate lapsed buyers.
〉 Create new triers & cultivate re-purchase to cement new buyers.
〉 Trade up current buyers with potential to buy more.
〉 Drive loyalty by prompting repeat purchases from new customers.
〉 Bring new buyers into the category.
New coupons are added every week! All advertised offers align with the retailer’s weekly ad, and fresh personalized coupons, messages, and videos are updated weekly to keep content relevant and engaging.
Coupon policies vary by store, so it’s best to check with each retailer for specific details. Typically, most stores allow only one coupon per order, though some may permit the use of two or more.
Coupons expire at the end of the day they’re issued. These “Today Only” offers create urgency and motivate same-day purchases—often resulting in highly incremental sales.
Coupon Redemption & Usage
In stores with digitally based coupons (no barcodes), shoppers present their store loyalty card or enter their phone number at checkout, and all applicable coupons will automatically apply if the requirements are met. In stores with barcode-based coupons, the cashier will scan the coupons on the shopper’s sheet to apply the coupon discounts.
No, each coupon can only be used once and expires at the end of the day that it’s issued.
Program Performance
Understanding what drives performance is critical for brands looking to fine-tune their marketing strategies. Our results reporting provides a comprehensive view of campaign impact, including key performance metrics such as:
〉 Sales and unit lift
〉 Conversion rates
〉 Total return on investment (ROI)
〉 Redemption by shopper segments (e.g., Category Buyers, Avoiders)
〉 UPCs moved
We pair these metrics with actionable insights to give you a clear snapshot of your brand’s performance and help identify key opportunities or challenges. Performance is monitored in real time throughout the campaign, allowing for timely adjustments to maximize impact.
Coupon Redemption & Usage
- The Check-In Station is equipped to play high-quality, full-color, personalized videos as shoppers enter the store, creating an immediate engaging impact. These videos are designed to capture attention and generate interest right from the moment shoppers begin their shopping experience.
- In-Store Media Options Include:
〉 Increased Visibility: Boost the exposure of your marketing initiatives
〉 Brand Building: Strengthen brand equity and awareness
〉 Calls to Action to purchase now
〉 Product Education: Engage shoppers with information to grow your customer base
〉 New Product Introductions: Spotlight new products or line extensions-
〉 Fast Start: Achieve maximum impact with quick, effective engagement
No, coupons are automatically printed or loaded to the shopper’s store loyalty card when they check in at the Station, or as the video plays.
Technical Support
Each Check-In Station is equipped with specific system capabilities and troubleshooting guidelines, along with a dedicated Help Desk Support phone number for each retailer chain. This information is provided to store operations teams prior to rollout and remains accessible on an ongoing basis through the retailer’s shared drives.