Why EntryPoint?
We don't require shoppers to change the way they shop. Instead, we seamlessly fit into their shopping experience by removing the work to make SAVINGS: FAST & EASY
Personalized Content
Our system offers a powerful way to connect with shoppers through personalized savings opportunities. By utilizing advanced data mining techniques, we generate tailored offers that are delivered within seconds. Shoppers easily activate these offers at the Personal Savings & Enrollment Station using their Loyalty ID. Our targeting capabilities are based on retailer point-of-sale data and are exceptionally robust. This targeted approach resonates with shoppers and provides actionable insights into customer shopping behavior, allowing us to identify category shoppers, brand switchers, brand loyalists, and customers with potential for increased spending. Ultimately, this enables highly efficient marketing resources and enables ongoing campaign customization for maximum impact.
Analytics & Reporting
EntryPoint’s in-depth post-promotional analysis provides several key advantages. It provides data-supported understanding of which promotional tactics are most effective. In turn, this will help you optimize your marketing strategies and improve your return on investment (ROI). By identifying what works best, you can allocate resources more effectively and plan future campaigns with greater efficiency. Furthermore, this analysis can highlight areas where improvements can be made, ensuring that your promotions are successfully achieving their intended objectives.
Easy Implementation
Implementation is quick and efficient, with a 90-day turnaround supported by dedicated associates. EntryPoint drives significant sales growth without any capital investment in software or hardware. You'll also benefit from a free offer bank, digital or printed coupon options, precise targeting capabilities, incremental CPG funding and a flexible business model.
Brand Sourcing
EntryPoint also streamlines brand engagement. We partner with retailers and CPGs to develop customized promotions, employing AI-driven data mining for highly effective campaigns. Whether it's in-ad features, circular specials orthemed events, we provide an easy setup process, comprehensive reporting, efficient budget management and a strong return on Investment.
Ongoing Engagement & Support
EntryPoint offers significant benefits by increasing digital adoption. It effectively raises awareness of loyalty programs and drives participation through same-day offers and targeted incentives, which in turn boosts overall same-store sales. Furthermore, EntryPoint facilitates quick and easy enrollment of customers into loyalty programs via online signup.
The Problem To Solve:
Traditional digital discount programs may not reach some savvy shoppers and often have lower participation and redemption rates. Those programs can be inconvenient, require extra effort by shoppers and potentially slow down sales growth by asking customers to change their shopping habits. The EntryPoint solution offers powerful in-store visual and audible prompts that drive engagement. Shoppers simply check-in at the Personal Savings & Enrollment Station for convenient, on-the-spot savings.
The EntryPoint Solution:
Requiring shoppers to “change how they shop” can be burdensome and limits program participation which negatively impacts offer redemption and sales growth EntryPoint offers a unique approach to engaging shoppers and driving sales without requiring them to alter their existing shopping habits. We seamlessly integrate into their current experience, making “SAVINGS: FAST & EASY”
The Facts
Most shoppers won’t change their typical behavior just to save more, particularly if it involves “extra work”
- Online signup
- Download app/update app
- Remember login & password
- Pre-shop for offers; clip each offer to card
- Remember SKU of product tied to offers on shopping day
- Hope to receive discounts at checkout
Despite the digital revolution, more paper coupons are still distributed & redeemed each year!
Help your shoppers remember the digital offers they clipped online by printing reminders in-store with EntryPoint.
